About the Role
About the Role:
Lighting Solutions is seeking a motivated and creative Digital Marketing Executive to support our B2B marketing initiatives. This role is ideal for fresh graduates or early-career professionals who are passionate about digital marketing, social media engagement, and brand growth. You will gain hands-on experience in planning and executing campaigns, curating content, managing online communities, and supporting promotional initiatives. Working closely with the marketing and product teams, you will contribute to strategies that build awareness, strengthen customer relationships, and uncover new business opportunities.
Roles and Responsibilities:
Digital Campaigns & Content
· Plan, implement, and optimise multi-channel campaigns across social media (Facebook, Instagram, LinkedIn, Search and email) to align with business objectives.
· Curate and produce engaging content (copy, visual, videos) for social media, website, and email newsletter.
· Develop and maintain a content calendar to ensure consistent brand voice and messaging.
· Monitor, respond, and engage promptly with comments, customer queries, feedback, and online reviews.
· Liaise with external vendors to execute promotional events and campaigns.
Performance & Analytics
· Track, measure, and report performance of all campaigns (engagement, traffics, leads, ROI).
· Build dashboard on monday.com and provide actionable insight using tools such as Meta ads manager, LinkedIn Campaign Manager, etc.
Community & Brand Engagement
· Organize and participate in events to build community presence and boost brand awareness.
· Facilitate user experience sessions, gather feedback, and coordinate follow-ups.
· Build and maintain relationships with customers, prospects, industry professionals, and media contacts.
Market Research & Business Support
· Collaborate with the product team to align marketing initiatives with business strategy and insights.
· Identify market trends and emerging opportunities to support business growth.
· Source and reach out to potential leads for user experience trials and sales opportunities.
Requirements
Requirements:
Education & Background
· Degree in Digital Marketing, Marketing, Communications, or a related field.
· Fresh graduates are encouraged to apply.
Knowledge, Skills & Abilities
· Strong interest in digital marketing concepts, analytics, and best practices.
· Familiarity with web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.).
· Creative content writing and storytelling skills are a strong advantage.
· Basic skills in content creation tool (Canva, Photoshop, Premiere Pro, or Similar) are an advantage.
· Analytical mindset with critical thinking skills.
· Excellent communication and interpersonal abilities.
· Eagerness to learn and adapt in a fast-paced environment.
About the Company
Established in 1992, OTTO Solutions began as a lighting and M&E company. Today, we have evolved into a leading provider of IoT, building management systems, and energy management solutions—helping businesses reduce energy waste and tackle climate change. With over 30 years of experience, our mission goes beyond business; we are committed to building a sustainable and AI-ready future for all.
Four companies, one vision: sustainability. OTTO Solutions, Lighting Solutions, BZERO Technologies, and JoySeek.ai work together to provide the most comprehensive, one-stop energy efficiency and AI Solutions as a Service. From M&E services, smart lighting solutions, BMS integration, IoT technologies and AI Solutions as a Service, we deliver scalable, customizable, and cost-effective solutions tailored to our clients' needs.
We are a BCA-certified company with ME05 Level 4 & SY05 Level 3 classifications and a paid-up capital of 1.5 million. Our team of 80 industry experts has successfully delivered projects across commercial, industrial, retail, and hospitality sectors, ensuring energy efficiency without compromising performance.
Your One Stop Solutions Provider. We are OTTO Group of Companies.